TikTok is still going full steam ahead with its social media marketing plans, despite a high-profile showdown with president Trump. Parent company ByteDance tapped social media expert, branding guru, and VaynerMedia founder Gary Vaynerchuk to lead TikTok’s U.S. marketing strategy. Gary Vee discusses the app’s content, its users, and its controversy, and gives some social media tips to the Squawk team. Gen Z may be dancing on TikTok, but they’re mostly dancing from their parents’ homes. CNBC’s Bertha Coombs reports that more than half of young adults are now living with their parents; Gen Z’s dollars are going to streaming and entertainment, rather than rent. Plus, Friday bets and millionaire taxes.
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