BuzzFeed has been trying to go public for years. When it finally struck a deal to do so earlier this year, the media company left its biggest shareholder — NBCUniversal — facing a huge loss. WSJ’s Ben Mullin explains how changes in digital media fortunes brought BuzzFeed to this moment.
To listen to this podcast episode, click on the Play button in the bar at the bottom of the screen. To listen while browsing, click on the Expand button at the bottom right to launch the player in a new browser tab/window.