The Former MoviePass CEO on What Went Wrong

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MoviePass took off like a rocket when it unveiled a $9.95 monthly service in 2017 that allowed customers to see a movie a day in theaters. But its crash was just as spectacular as its rise. Now, the service is coming back under new management. Mitch Lowe, the former CEO, talks about what went wrong.

Further Reading:

It’s a Wrap: MoviePass Ends Theater Subscription Service 

MoviePass Is Making a Comeback With Plans From $10 to $30 a Month 

Further Listening:

The Fundamental Flaw (and Alleged Deception) of MoviePass 

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