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Why Amazon is Dialing Back Its Own Brands

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Amazon tried to grow the sales of its private label brands, like AmazonBasics, by adding more products. But rather than juice sales, it’s created new headaches — especially with regulators. WSJ’s Dana Mattioli explains why Amazon is starting to scale back.

Further Reading:

Amazon Scooped Up Data From Its Own Sellers to Launch Competing Products 

Amazon Has Been Slashing Private-Label Selection Amid Weak Sales 

Further Listening:

– ​​How Amazon Employees Used Sellers’ Data Against Them 

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